Sponsorship Models for Educational and Cultural Assets Online

​Interest has grown among members of the cultural heritage community in investigating new sponsorship, advertising, and branding models and studying how to apply those models in support of their efforts mounting and maintaining digital content online.

The U.K. agency JISC commissioned Intelligent Television to conduct a series of conversations, write case studies, and organize workshops with institutions active in the field of sponsored and branded content and with their current and potential sponsors. Conducted for JISC’s Strategic Content Alliance, this work explores how it might be possible to create sponsorship offerings that can help sustain cultural and educational institutions that are now putting their valuable assets online.

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