​Europeana contracted Intelligent Television to provide research services to highlight how cultural and educational institutions are embracing “the power of open” in their approaches to metadata, bibliographic data, and their online assets. The resulting white paper, “The Problem of the Yellow Milkmaid,” after the Johannes Vermeer painting, highlights business cases where libraries, museums, archives and commercial enterprises are providing new forms of access to their data to improve discoverability, relevance, and use of the underlying collections.