Marketing Culture in the Digital Age

Ithaka research report

​With the support of the Andrew W. Mellon Foundation and Ithaka, Intelligent Television conducted a study of the evolving relationships between commercial and noncommercial organizations in the digitization and publication, broadly defined, of educational and cultural heritage materials.  The project canvassed custodians of commercial-noncommercial relationships at libraries, museums, archives, historical societies, and universities about their business and commercial relationships. The project also interviewed executives in commercial businesses—publishing companies; licensing and merchandising groups; law firms; accounting firms; investment banks; venture capital firms—who have been or may soon be developing roles as stakeholders in public-private partnerships. The project also established a preliminary database of transaction information.

In August 2005, the project completed a preliminary report about these conversations, available from Intelligent Television and Ithaka.