Assessing the Market: Audiovisual Archives & the Commercial Sector

​PrestoCentre has recently commissioned Intelligent Television to prepare a report about how cultural and educational institutions holding significant audiovisual collections could benefit from in new approaches to the market.

Around the world every hour, audiovisual archival materials are being used to enhance television programs, films, and media online.  In the same way that oil, pumped from the ground, is refined and then used to fuel transportation and industry, or iron, mined from the ground, is smelted into steel and used in construction, so audiovisual materials mined from the archives form part of the backbone of information, communication, and our creative knowledge economy, worldwide.