Film and Sound in Higher and Further Education

​Media permeates modern life: video, audio, images, tweets, posts, feeds, and apps cascade across our screens, lenses, and speakers. By 2014, according to Cisco, video will exceed91% of global consumer traffic on the internet. Eleven billion square feet of screens will be in operation worldwide − enough to encircle the Earth’s surface 50 times over. The equivalent of 16 billion DVDs’ worth of media will be crisscrossing the internet every month and some 15 billion networked computers, phones, and other devices will be in operation around the globe. Such is the demand for mobility and media personalisation − from students especially − and such the declining costs of digital memory, that Google’s engineers have predicted that by 2020 or so all the media ever created will be able to be stored and played on a device the size of an iPhone.

For those involved in culture and education, a growing challenge is how to make the traditional worlds of teaching and learning – and audiovisual production – relevant for students who come to class in many cases already media-literate. The typical education consumer now is changing from someone who was satisfied by text and rote learning perhaps ten years ago into someone who looks to learn from and produce with the gamut of rich media available in his or her daily life.

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